It is often presented with two hands, never tossed, and should be properly placed in a holder once received-never shoved in a pocket. In most Asian countries, the business card is treated with respect. Business cards are not only necessary in international business in some cultures, but they are also used ceremoniously. With the rise of global working opportunities, doing business overseas is becoming more normal. Exchange business cards and you can always follow up with an email that contains your digital contact card. And even if digital devices are used by both parties, the applications may not be compatible. While the majority of our population does have a personal electronic device, some prefer not to rely on theirs. SOME CLIENTS DO NOT OWN DEVICESĭo not rely on smartphones for transferring of contact information, because some people do not own digital devices or are not tech savvy. In the fast-pace workplace, time matters and nothing beats the quick handing over of a business card for speed. Multiple business cards can be handed out in seconds at a networking event versus entering data. Numerous apps exist for smartphones to transfer contact information wirelessly however the quickest and easiest way to exchange data remains the paper business card. Always carry a stack of business cards protected by a card case and you will convey a polished quality. Being caught off-guard without a business card imparts an ill-prepared impression. Having a business card on hand gives the appearance of professionalism and shows proper planning. The business card reflects the personality of the company and gives the first impression. Specialized printing techniques can be used such as embossing, foil stamping, thermography or laminating. The fonts used, color, texture and paper stock used also conveys a message about the type of industry represented. The company logo is prominently displayed for brand identity. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business. The business card represents your company’s brand. Here are some reasons why business cards are effective business tools: BRAND IDENTITY MARKETING And while it seems that it would be more advantageous to ping information between colleagues, it remains important to always carry a business card. While written communication is often paperless, one piece of correspondence remains printed: the business card. Technology has transformed business communication from email to internet. The Importance of Carrying a Business Card
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